Continued Collaboration Results in Dramatically Improved Display Quality and Reduced Power Consumption
[Hong Kong, 8 January 2016] OmniVision Technologies, Inc. (NASDAQ: OVTI), a leading developer of advanced digital imaging solutions and Hong Kong Applied Science and Technology Research Institute (ASTRI) today announced a new heads up display (HUD) for next-generation automobiles that delivers bright, clear information to drivers, even in daylight. Built on OmniVision’s OVP7200 and OVP921, the new HUD can produce 720p high definition (HD) images with reduced power consumption, vastly improved contrast ratio and a wider operating temperature range.
“ASTRI’s collaboration with OmniVision is based on the simple idea of bringing brighter and clearer information into a driver’s line-of-sight in the hope of reducing distractions and improving safety for drivers and passengers,” said Kenny Chan, Senior Manager at ASTRI. “Through close collaboration and a deep understanding of our and OmniVision’s LCOS technologies, we have jointly produced an HUD that will set a new standard of driver displays for the next generation of automobiles. We hope to continue the collaboration for our two-dimensional holographic HUD, which we expect to make a debut in 2016.”
Using OmniVision’s OVP7200 single panel, colour field sequential LCOS solution, ASTRI can process the LCOS backplane to produce a vertical alignment (VA) display. In addition, ASTRI’s proprietary optical module design enables the HUD to produce an excellent contrast (> 800:1) of more than 10,000 nits at 2 watts of LED power.
Related News
ASTRI’s Wins 23 Awards Geneva Inventions Expo Gemstones Identification Technology Earns Gold Medal with Congratulations of Jury
[20 April 2024, Hong Kong] The Hong Kong Applied Science and Technology Research Institute (ASTRI) has won 23 accolades at the 49th International Exhibition of Inventions Geneva, including 1 “Gold Medal with Congratulations of Jury”, 6 Gold Medals, along with 10 Silver Medals and 6 Bronze Medals ...
Read More
ASTRI Unveils Innovations at Geneva’s Premier Inventions Fair
[Geneva/Hong Kong, 16 April 2024] The Hong Kong Applied Science and Technology Research Institute (ASTRI) is proud to announce its participation in the International Exhibition of Inventions Geneva, the world’s largest fair for innovation, from 17-21 April at PALEXPO ...
Read More
ASTRI Celebrates First Anniversary of Smart Mobility (C-V2X) Alliance Unveils Findings of First-of-its-kind Autonomous Vehicle Study in Hong Kong
[15 April 2024, Hong Kong] The Hong Kong Applied Science and Technology Research Institute (ASTRI) celebrated the first anniversary of the Smart Mobility Technology (C-V2X) Alliance (SMTA) and unveiled Hong Kong’s first in-depth study on the development of connected and autonomous vehicles (CAV) ...
Read More
ASTRI Showcases Smart City Technologies at InnoEX
[13 April 2024, Hong Kong] The Hong Kong Applied Science and Technology Research Institute (ASTRI) is at the forefront of this year’s Business of Innovation and Technology Week, a flagship event hosted by the Innovation, Technology and Industry Bureau of the HKSAR Government ...
Read More
ASTRI fully supports Budget to invest in the future Facilitating industrial transformation and economic growth through I&T
[28 February 2024, Hong Kong] The Hong Kong Applied Science and Technology Research Institute (ASTRI) welcomes the Financial Secretary’s robust and actionable initiatives outlined in the latest Budget, reinforcing Hong Kong’s status as a leading international hub for innovation and technology (I&T) ...
Read More