Continued Collaboration Results in Dramatically Improved Display Quality and Reduced Power Consumption
[Hong Kong, 8 January 2016] OmniVision Technologies, Inc. (NASDAQ: OVTI), a leading developer of advanced digital imaging solutions and Hong Kong Applied Science and Technology Research Institute (ASTRI) today announced a new heads up display (HUD) for next-generation automobiles that delivers bright, clear information to drivers, even in daylight. Built on OmniVision’s OVP7200 and OVP921, the new HUD can produce 720p high definition (HD) images with reduced power consumption, vastly improved contrast ratio and a wider operating temperature range.
“ASTRI’s collaboration with OmniVision is based on the simple idea of bringing brighter and clearer information into a driver’s line-of-sight in the hope of reducing distractions and improving safety for drivers and passengers,” said Kenny Chan, Senior Manager at ASTRI. “Through close collaboration and a deep understanding of our and OmniVision’s LCOS technologies, we have jointly produced an HUD that will set a new standard of driver displays for the next generation of automobiles. We hope to continue the collaboration for our two-dimensional holographic HUD, which we expect to make a debut in 2016.”
Using OmniVision’s OVP7200 single panel, colour field sequential LCOS solution, ASTRI can process the LCOS backplane to produce a vertical alignment (VA) display. In addition, ASTRI’s proprietary optical module design enables the HUD to produce an excellent contrast (> 800:1) of more than 10,000 nits at 2 watts of LED power.
Related News
ASTRI and CITIC Telecom CPC Transform Customer Experience with AR-based Operations and Maintenance Solution
[Hong Kong, 24 September 2020] The Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) and CITIC Telecom International CPC Limited (CITIC Telecom CPC), a wholly-owned subsidiary of CITIC Telecom International Holdings Limited, have introduced a jointly developed Augmented Reality (AR) solution designed to transform field engineers’ operations and maintenance processes ...
See More
ASTRI and the University of Hong Kong to nurture FinTech talent of the future
[Hong Kong, 14 September 2020] The Hong Kong Applied Science and Technology Research Institute (ASTRI) has today signed a Memorandum of Understanding (MOU) with the University of Hong Kong (HKU), a commitment to nurturing the talent of tomorrow and creating the FinTech expertise of the future ...
See More
ASTRI welcomes Graduate Programme 2020 participants, giving talented students a unique opportunity to launch career in an R&D environment
[Hong Kong, 1 September 2020] The Hong Kong Applied Science and Technology Research Institute (ASTRI) welcomes our new recruits for the Graduate Programme 2020, a unique opportunity for university graduates to launch their careers in a research and development environment, in particular one with a mission to deliver impactful solution to our industry and our society ...
See More
ASTRI sets smart water data challenge to promote STEM education in Greater China
[Hong Kong, 24 August 2020] The Hong Kong Applied Science and Technology Research Institute (ASTRI) has supported the International Mathematical Modelling Challenge (IM2C) to nurture STEM talent and innovative entrepreneurship for secondary school students in Hong Kong SAR and the rest of the Greater China region through problem setting, field studies, summer internships and presentation competitions. ...
See More
ASTRI introduces Graduate Programme 2020, one of our talent nurturing initiatives
[Hong Kong, 21 July 2020] The Hong Kong Applied Science and Technology Research Institute (ASTRI) has launched its first Graduate Programme 2020 (the Programme) ...
See More
