The team is
composed of R&D veterans, with research and product development
expertise in the areas of analog and digital signal processing.
The Team is expanding to support broader customer and application
bases, and plans to grow the AMS IC design libraries to facilitate
rapid adoption of the libraries by regional customers.
In the mainstream power management market, there are a number
of consolidations occurred in the power supply and power management
circuits players in the past few years. The team is building
unique competence on the development of low-cost, high-performance
power management IP modules as part of the AMS technology
platforms, for our regional customers to develop Application
Specific System Package (ASSP) or Application Specific Integrated
Circuits (ASIC) with integrated power functions.
On mass market, in particular to Portable Consumer Applications,
the Team aims to establish the AMS IC Design Technology Platforms
program, targeting to develop the best-in-class families of
reusable AMS IC design libraries.
These IP libraries, organized in silicon-proven platforms,
will serve as the foundation for the IC products used in portable
consumer markets. The library consists of Power Management
libraries for mobile phones, LCD panels and battery chargers;
Timing Management libraries for camera sensors and controllers;
Data Management libraries for communictions, signal processing
and data convertors; General Purpose AMS libraries for amplifiers
and bandgaps; and RF Building Block libraries for mobile handsets
and wireless appliances.
The platforms are designed to benefit the industry, by lowering
the entry barriers for developing electronic products with
complicated mixed signal requirements. The setup aims at enabling
the industry to accelerate the regional electronics industry,
by jointing-force to transit from low-cost labor-intensive
manufacturing, to high-return knowledge- based product development
and innovation in the portable consumer IC markets. |
