互动电视技术平台
ART/025CP
20080102 - 20090430
8262
赵盛章博士
1. Hong Kong interactive TV technologies
– Formation of industry consortium by working with broadcasters, OEM/ODM and 3rd party software vendors to jointly develop HK iTV standard.
Key technology contributors in HD and IP return-path
Owner of Hong Kong Profile
Technical feasibility evaluation of HK profile feature.
– Specification of Hong Kong iTV standard - Hong Kong Profile
2. Interactive TV CE technology
– Reference implementation of interactive TV CE platform with HK profile1.0 support
– Interactive TV platform (convergence of IP connection and digital TV) with broadcasted metadata interpreter (based on Hong Kong Profile) and web 2.0 HTML browser engine support
3. Further Enhancement for high definition Digital Home Platform and support for HK DTTV launch
• Development platform of this project; opportunity to upgrade existing customers of adding new feature and interactive capability
4. Extension and adaptation of MHEG5 to the Web/Internet technology
5. Operator/broadcaster selection for field trials.
6. Patent: 2 in the areas of
• Metadata, Unified EPG (DTV, IPTV, PVR), streaming, HTML over datacast, ,.. etc.
• Enhance user experience during navigation/display on TV: smart zooming,..etc
• Personal content management: channel/program search, favorite, smart recording.. Etc
复旦大学
香港数码港管理有限公司
Sun Cupid (Hong Kong) Limited [赞助机构]
TCL King High Frequency EI, Co, Ltd [赞助机构]
这个项目的宗旨是要开发以数字式电视和宽频连接为中心的互动技术, 以配合迅速发展和经济不断增长的香港/中国和全球性市场。 • 夥拍”中国电子视像行业协会彩电联盟 “以概念證明实例来制定宽频互动电视标準, 使香港/珠江叁角洲的 OEM/ODM/ISP/ICP 能尽早进入中国市场。 • 创造互动电视的核心IP以把握/创造迅速发展的数字电视和互联网通入汇合能力的全球性市场商机。 → 用户通过TV遥控以索取不同的数字内容 (特别是互联网) 的互动能力以丰富用户体验。 → 能够透过互联网发佈基於有交互功能的增值业务的电视节目的创新技术。 → 改进IP STB 平台以支援HD 和各种各样的DTV 标準(DVB-T 、DMB-T.. 等) 的互动能力。