Interactive TV Technologies Platform
20080102 - 20090430
Dr Shen-chang Chao
1. Hong Kong interactive TV technologies – Formation of industry consortium by working with broadcasters, OEM/ODM and 3rd party software vendors to jointly develop HK iTV standard. Key technology contributors in HD and IP return-path Owner of Hong Kong Profile Technical feasibility evaluation of HK profile feature. – Specification of Hong Kong iTV standard - Hong Kong Profile 2. Interactive TV CE technology – Reference implementation of interactive TV CE platform with HK profile1.0 support – Interactive TV platform (convergence of IP connection and digital TV) with broadcasted metadata interpreter (based on Hong Kong Profile) and web 2.0 HTML browser engine support 3. Further Enhancement for high definition Digital Home Platform and support for HK DTTV launch • Development platform of this project; opportunity to upgrade existing customers of adding new feature and interactive capability 4. Extension and adaptation of MHEG5 to the Web/Internet technology 5. Operator/broadcaster selection for field trials. 6. Patent: 2 in the areas of • Metadata, Unified EPG (DTV, IPTV, PVR), streaming, HTML over datacast, ,.. etc. • Enhance user experience during navigation/display on TV: smart zooming,..etc • Personal content management: channel/program search, favorite, smart recording.. Etc
Fudan University Hong Kong Cyberport Management Company Limited Sun Cupid (Hong Kong) Limited [Sponsor] TCL King High Frequency EI, Co, Ltd [Sponsor]
The objective of this project is to develop TV centric interactive technologies for convergence of Digital TV and Broadband connection to meet the fast growing and strongly demanded in Hong Kong/Greater China and global markets. • Partner with中國電子視像行業協會彩電聯盟 to define broadband interactive TV standard with reference implementation of proof-of-concept-> Enable HK/PRD OEM/ODM/ISP/ICP early entry to Greater China market. • Create core IP portfolio of Interactive TV to capture/create global market opportunity for the convergence of fast growing digital TV and Internet accessing capability. → Interactive capability that enriches user’s experience to access different digital content sources (especially over Internet) via TV/remote control. → Innovative technologies that enable the delivery of TV based interactive VAS over Internet. → Enhancement of IP STB platform to support HD and various DTV standards ( DVB-T, DMB-T, ..etc) with ‘interactive’ capabilities.