TargetBoost: A Better AI Framework for Targeted Advertising – Multidimensional Knowledge Transfer
Technology Transfer & Commercialisation

TargetBoost: A Better AI Framework for Targeted Advertising – Multidimensional Knowledge Transfer

Bronze Medal

TargetBoost: A Better AI Framework for Targeted Advertising – Multidimensional Knowledge Transfer

This invention aims to address the imbalanced data problem and cold start problem in targeted advertising by proposing a better AI framework for click-through rate (CTR) prediction which comprises hierarchical knowledge transfer, horizontal knowledge transfer, and multidimensional knowledge transfer.