OmniVision and ASTRI’s New Heads Up Display (HUD) Delivers Clear Information to the Driver’s Eye Line

OmniVision and ASTRI’s New Heads Up Display (HUD) Delivers Clear Information to the Driver’s Eye Line

  • Continued Collaboration Results in Dramatically Improved Display Quality and Reduced Power Consumption

    [Hong Kong, 8 January 2016] OmniVision Technologies, Inc. (NASDAQ: OVTI), a leading developer of advanced digital imaging solutions and Hong Kong Applied Science and Technology Research Institute (ASTRI) today announced a new heads up display (HUD) for next-generation automobiles that delivers bright, clear information to drivers, even in daylight. Built on OmniVision’s OVP7200 and OVP921, the new HUD can produce 720p high definition (HD) images with reduced power consumption, vastly improved contrast ratio and a wider operating temperature range.

    “ASTRI’s collaboration with OmniVision is based on the simple idea of bringing brighter and clearer information into a driver’s line-of-sight in the hope of reducing distractions and improving safety for drivers and passengers,” said Kenny Chan, Senior Manager at ASTRI. “Through close collaboration and a deep understanding of our and OmniVision’s LCOS technologies, we have jointly produced an HUD that will set a new standard of driver displays for the next generation of automobiles. We hope to continue the collaboration for our two-dimensional holographic HUD, which we expect to make a debut in 2016.”

    Using OmniVision’s OVP7200 single panel, colour field sequential LCOS solution, ASTRI can process the LCOS backplane to produce a vertical alignment (VA) display. In addition, ASTRI’s proprietary optical module design enables the HUD to produce an excellent contrast (> 800:1) of more than 10,000 nits at 2 watts of LED power.