OmniVision and ASTRI collaborate to produce heads-up display for next generation automobile applications

OmniVision and ASTRI collaborate to produce heads-up display for next generation automobile applications

  • OVP7200 and OVP921 enable compact design and deliver 720P HD video to ASTRI’s new heads-up display

    [Hong Kong/LAS VEGAS, January 7, 2015] OmniVision Technologies, Inc. (NASDAQ: OVTI), a leading developer of advanced digital imaging solutions, today announced from the Consumer Electronics Show in Las Vegas, that its high definition (HD) OVP7200 and OVP921 liquid-crystal on silicon (LCOS) chipset will be used in an advanced heads-up display (HUD) developed by the Hong Kong Applied Science and Technology Research Institute (ASTRI). The new HUD is specifically designed for use in next-generation automobiles.

    “Heads-up displays are already popular among premier automobile manufacturers. As the technology becomes more accessible, we expect to begin to see these displays being deployed in mainstream automotive designs,” said Mr. Kenny Chan, Senior Manager at ASTRI. “OmniVision’s complete LCOS chipset gives us a competitive advantage in this growing market segment by enabling us to deliver a cost-effective and high-performance heads-up display solution that meets the high standards of automobile manufacturers.”

    OmniVision’s OVP7200 is a single panel, color field sequential LCOS device with native HD resolution of 1280 x 720 and a diagonal measurement of 0.37 inches. The cost-effective, low-power consumption OVP7200 uses an all-digital technology to drive the liquid crystal to deliver a stable and reproducible image.

    Working in tandem with the OVP7200, the OVP921 is a companion chip that provides advanced image processing and a host of other features that simplify system design, save space, and reduce power consumption. The OVP921 provides optimized system performance without the need for an external image processor or memory component.