Director, Marketing

Job Description


Job Responsibilities

Reporting to CEO, you will be accountable to:
  • Formulate and implement the overall marketing and branding strategy and direction for ASTRI.
  • Oversee marketing functions including brand, content marketing for online, digital, and offline communications channels, CRM, and liaison with industry, universities, and stakeholders, both internal and external.
  • Develop a strategic and consistent ‘Brand Story’ for ASTRI that supports ASTRI’s mission and goals.
  • Enhance and expand partnership outreach and ecosystem Identify opportunities for new technology transfer to local industries. Promote strategic alliances with business partners and quangos.
  • Engage ASTRI’s commercialization / client development and R&D teams and to be the interface facilitator relating to commercial and tech innovation partners.
  • Shore up a long-term relationship with industry and institutions to consolidate collaboration and bolster ASTRI brand image.
  • Build, nurture and constantly enhance the overall marketing and branding quality. Monitor the current analysis of the competitive landscape and positioning relative to ASTRI’s differentiation.
  • Lead and manage the website revamp initiative.
  • Prepare and manage the annual marketing budgets.


  • Bachelor’s Degree or above in related disciplines.
  • Minimum 8 years of related experience in B2B marketing.
  • Proven track record in performance-based marketing, with demonstrated success working with internal and external stakeholders from large organization.
  • In-depth understanding of current market landscape and trends.
  • Sharp business acumen with a strategic mind-set.
  • Aggressive and ambitious with strong communication and negotiation skills.
  • Excellent command in both English and Chinese, fluent Putonghua is a plus.
  • Live the ASTRI values.


The appointment will be on renewable contract terms with a competitive salary and performance-linked variable pay. Fringe benefits include paid leave, medical and dental benefits, insurance coverage, and contribution to MPF. The incumbent will normally work a five-day week.

Interested parties please send your detailed resume with applied position (quoting Ref. No.), current and expected salary in Microsoft Word format (.doc) to Talent Acquisition by email. Or you may contact San Lee, Head of Talent Acquisition on +852 3406 2888 for a confidential discussion. For Application, please email to: [email protected]

The application will be open until the position is filled. Only short-listed candidates will be notified. ASTRI reserves the right not to fill the position.

ASTRI is an Equal Opportunities Employer. Personal data provided by job applicants will be used exclusively for recruitment only.