Enterprise & Consumer Electronics Group
Product & Technology Summary
Established in 2004, the Enterprise & Consumer Electronics (ECE) Group is one of the focused technology domains under ASTRI. Its mission is to create and expand Hong Kong owned core intellectual property for multimedia over IP technology and for networked consumer electronics and applications, enhance competitiveness of local industries, help the local industries move up the value chain, and capture future jobs and business growth opportunities presented by the newly emerging worldwide wireless and multimedia consumer market.
ECE also establishes a Digital Living Platform
hosting the Digital Living Lab
and supporting the Digital Living Consortium
) with active participations from the industries in Hong Kong and mainland China. It serves as the marketing arm for ECE’s products and technologies. In addition, ECE sets up a Digital Living Experience Lab
for designing in user experience for its products. The following picture depicts the relationship among ECE’s key technology initiative areas with their related product platforms and technologies.
ECE KTIs and Its Product Platforms