Corporate image photo: Taking the lead to extend Android™ applications
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Taking the lead to extend Android™ applications

As global sales figures shown in a recent report, AndroidTM OS smartphones is rapidly gaining a large market share. In the US market alone, the unit sales of AndroidTM OS smartphones ranked first among all smartphones in the second and third quarters of 2010. From this global trend, it could be well expected that the adoption of AndroidTM in other applications will create tremendous business opportunities for industries along the value chain.

Riding on the momentum, ASTRI has collaborated with the Hong Kong Science and Technology Parks Corporation to establish the Working Group on AndroidTM Applications. The purpose is to leverage the opportunity for the benefits of the whole value chain which include hardware and software companies, middleware and app developers by building a sustainable ecosystem in the region for creating innovative applications on AndroidTM beyond smartphones.

Six co-founding companies have joined the Working Group. They include ARM, Imagination, MIPS Technologies, PCCW, Synopsys and TCL Research Lab. A ceremony was held on 25 November to mark the establishment of the Working Group. An InnoApp Digital Living Forum was held after the ceremony as the kick-off event of the Working Group. Representatives of founders and co-founding companies shared their vision and insight in the forum. About 150 participants from the industry joined the event.

The forming of the Working Group on AndroidTM Applications is the first of its kind in Hong Kong. ASTRI will support the development of the Working Group through the Hong Kong Digital Living Consortium. It will start with two R&D projects in two specific areas namely TV-Centric Digital Home and e-Learning. Industry players interested in AndroidTM beyond smartphone applications are welcome to join the Working Group. More activities will be organized for members in the near future.
 
Dr Cheung Nim-kwan (fourth from right), CEO of ASTRI on the kick-off ceremony for the establishment of Working Group on AndroidTM Applications
 
Dr S.C. Chao (middle), VPGD of SNS Group, ASTRI, chairing the panel discussion
 
InnoApp Digital Living Forum is very well received by the audience
 
Remarks: Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.