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We believe successful applied research is done like any successful business – with a relentless focus on the "customer".

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breathe it. There is the clear recognition that applied research succeeds only when the developed technologies are disseminated and successfully commercialized in the market. They recognize that good research does not turn automatically into good results. To go from good research to good results, they build a series of customer-driven execution processes and they practice them. They recruit excellent technical professionals who are also team players. They formulate research projects according to the customers' near-, medium- and long-term competition needs by setting and monitoring quantitative R&D output goals. By always working with the customers as partners, these researchers also identify spin-off opportunities that are the most likely to succeed as businesses in the marketplace. Eventually, customer-focus turns from a mindset into a differentiating organizational competency, and from that point on producing a real industrial impact either through transfers or spin-offs becomes a matter of natural routine. For ASTRI, to be such a standout, customer-focused, impact-driven R&D organization is and will always be our central operating objective.