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With
the maturity of the wireless and broadband network infrastructures,
the trends to use and share digital contents over networks,
the convergence of computer, communication and consumer
electronics, there comes tremendous business opportunities
for the emerging next- generation wireless and multimedia
consumer electronic devices, applications and services.
ASTRI will develop key technologies and build the necessary
partnerships and strategic alliances with local, mainland
China and overseas high-tech companies
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to gain significant
intellectual property and technology assets to position Hong
Kong and Pearl River Delta (PRD) as a leading innovation and
design center for next-generation digital consumer electronics
and applications. These technologies include digital broadcasting,
home media networking, portable media, multimedia communications,
and digital living platform.
Electronic manufacturers in Hong Kong, PRD and the Greater
China have served as the world's low-cost factory in recent
years; producing a wide variety of products for the consumer
electronics, mobile and personal computer and peripherals
industries. With China's entry into the World Trade Organization,
many discriminatory rules that had protected local producers
from foreign competition have been removed. As these import
barriers and tariffs are reduced and China's domestic market
becomes liberalized, competition of the lucrative domestic
markets is expected to intensify over the next few years,
for foreign companies will increasingly be able to offer attractive
foreign-brand wireless and consumer electronic products at
affordable prices.
The mission of ASTRI's Enterprise & Consumer Electronics
Group is to create and expand Hong Kong owned core intellectual
property for multimedia over IP technology, and networked
consumer electronics and applications. This will enhance the
competitiveness of local industries, help the local industries
move up the value chain, and capture future jobs and business
growth opportunities presented by the newly emerging worldwide
wireless and multimedia consumer market.
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